In the world of agriculture marketing, visual clichés abound. Winfield United was ready buck to the trend. We stripped away the earthy color palettes, textures, and overly sentimental imagery and replaced them a disruptive use of color, a graphic approach photography and an emphasis on bold typography. The rebrand resulted in a bluntly honest tone and jarring visual system that stands out in the category. Simply put, no BS.
Client: Winfield United
Creative Director: Mark Anderson
Design Director: Sam Soulek
Designer/Art Director: Jacob Boie
Copywriter: Lee Hanson