Land O’Lakes is not a place. It’s a community of diverse-thinking doers and dreamers. It is a co-op of farmers and food-makers with a unified goal of Feeding Human Progress. We helped them create a brand identity that celebrates human moments and the diversity of their co-op with a cohesive and unique layered visual system we like to call the “Strata”.
Client: Land O’Lakes Inc.
Agency: 10 Thousand Design
Creative Director: Mark Anderson
Design Director: Sam Soulek
Designer: Jacob Boie
Copywriter: Andrew Siegel