Jackson Hole is the world’s last real mountain town and they asked us how to preserve something so beautifully untamed. We let the raw, rugged spirit of Jackson Hole come through in everything we made by keeping it simple, bold, and free of frills. And we created something that people could rally around. One that locals of the last real mountain could be proud of and helped keep something sacred without suffocating it.
Agency: Colle McVoy/10 Thousand Design
Client: Jackson Hole Tourism
Creative Director: Dustin Black
Design Director: Michael Seitz
Designer/Art Director: Jacob Boie
Copywriter: Carl Peterson, Becca Abellera, Eric Hansen
Art Director: Lydia Lee
Illustrator (Tote Bag): Tim Tomkinson